It may sound obvious, but if you are a Hiring Manager you should always sell your company to the candidates you are interviewing.

Why?

Because candidates have a circle of friends and co-workers with the same skills and talents. When the candidate leaves, you of course hope they want the job they interviewed for. More importantly though, you want them to think highly of the entire company. Whether or not you end up offering them the job, that person will most likely share their thoughts about your orgainzation with others. And word-of-mouth referrals are one of the most powerful sourcing techniques in recruiting talent for jobs. Not to mention it is just good marketing to always portray your brand in a favorable light. So forge on with those interviews and make sure every candidate has a positive interview experience. If they leave loving your company, it will pay off in more ways than one!